Torpedo7 Strengthens Flagship Stores While Introducing Exciting New Value Concept

Torpedo7 is delighted to announce a major shift in its retail strategy, marking the beginning of a new era focused on long-term growth and meeting the evolving needs of Kiwi shoppers.

Reinforcing its status as New Zealand's leading outdoor retailer, Torpedo7 will continue to prioritise it's online presence and six flagship stores —the ultimate destinations for outdoor enthusiasts. These locations will continue to provide top-quality value outdoor gear, expert advice, and a seamless adventure experience for customers nationwide.

As part of this transformation, Tahua Group, the owner of Torpedo7, will also be converting ten existing Torpedo7 stores into a new off-price retail concept, ‘The Outlet’. This exciting new format will provide amazing deals and everyday great value across a variety of products, offering quality brands, products and everyday essentials to Kiwi customers at unbeatable prices. These changes are part of a forward-looking strategy to build a more resilient and sustainable business model. The Group is committed to offering high quality products in both its premium flagship locations and new value-focused outlets.

The Outlet, combined with the remaining Torpedo7 stores, will strengthen the retail group’s powerful online presence, ensuring customers enjoy a seamless shopping experience both in-store and digitally.

A spokesperson for Torpedo7 said:

“We're thrilled to begin this exciting new chapter for Torpedo7 and The Outlet. At Torpedo7, our mission to inspire adventure remains at the core of everything we do. With The Outlet, we're bringing even more value to our customers, offering a fantastic range of products with unbeatable deals and prices—making brands, quality and everyday essentials more accessible to everyone"

Ends.

For media queries please contact:

Lesley Francis-Ziogas

Chief Executive Officer – Ngahuia Group (Retail Division of Tahua Group)

lfrancis@ngahuiagroup.nz