G3 (Genuine Guide Gear) is an independently owned and operated manufacturer of industry-leading backcountry skiing and snowboarding gear. Based in North Vancouver, BC, Canada, they made their first avalanche probe in 1995. G3 has remained committed to their roots; designing and producing innovative, durable, and reliable equipment that professionals and mountain enthusiasts can trust. G3 constantly challenges the boundaries, aiming to not only make their gear innovative, durable and reliable, but downright enjoyable and easy to use.