POW is a rapidly growing hand wear brand focused on producing quality gloves & mitts for skiing, snowboarding and other snow use. Their 'Built to Last' philosophy has been confirmed with the extension of a Gore-Tex licence, allowing them to feature the durable membrane in their range. The POW mantra 'All day, Everyday' is the reason why POW is one of the fastest growing snow glove brands in the world today. Gloves that can stand up to a thrashing on the mountain, yet continue to keep your hands warm and dry.